SWOT and PESTLE analysis of Uchumi

Uchumi is one of the leading supermarket chains in Kenya. The company was formed in 1975 with the primary objective of enabling the distribution of products in Kenya through the creation of retail outlets for manufacturers in the country.

 

Summary of Uchumi profile

• Company name: Uchumi supermarkets Ltd
• Location: KNTC Complex, 1st floor, Yarrow Road, Off Nanyuki Road (Industrial Area), Nairobi
• Business sector: Food
• Revenue: 12.9 billion as per financial year ending June 2016
  CEO: Julius Kipng’etich
• Competitors: Naivas Limited, Tuskys, Ukwala Supermarket, Chandarana Supermarket, Nakumatt, Tumaini Supermarkets, Pakkmatt supermarkets.
• Uchumi official website:
• Uchumi official Facebook page: https://www.facebook.com/UchumiSupermarkets
• Uchumi official twitter handle: https://twitter.com/uchumikenya?lang=en
• Uchumi official contacts:
• Address:
  Uchumi Online Store – Your Home of Value
  Uchumi Supermarkets ltd Head Office
  KNTC Complex,
  1st floor,
  Yarrow Road,
  Off Nanyuki Road (Industrial Area),
  P.O BOX : 73167 00200,
  Tel: 020-80200801-5,
  Mobile numbers: 0722-205442, 0733-410028,
  Nairobi, Kenya
• Telephone:
  Direct line: 0203546111
• Common company tags: Your home of value

SWOT analysis of Uchumi

The following is the SWOT analysis of Uchumi

Strengths

• Customer loyalty
• Pricing power
• Size advantage
• Good management

Weaknesses

• High staff turnover
• Lack of scale

 Opportunities

• Growing economy
• Growing demand
• New services and products

Threats

• Competitive market
• Increase in cost of products
• Cash flow
• Product recall

PESTLE analysis of Uchumi

The following is the PESTLE analysis of Uchumi

Political

• Political uncertainty in the country
• Terrorism

Economical

• Positive gains despite competition
• No layoff of employees

Social

• Community improvement initiatives

Technological

• Advanced transfer enabled it systems

 Legal

• Strict and increased regulatory demands

Environmental

• Water conservation
• Initiatives for sustainability

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