SWOT and PESTLE analysis of Mumias sugar Limited

Swot and pest analysis: Mumias Sugar Company Limited is a Kenyan company involved in the manufacturing and sale of sugar. The company also engages in the production of electricity and manufacture of other products like molasses, ethanol and cogen

Summary of Mumias Sugar Limited Company Profile

• Company name: Mumias Sugar Company Limited
• Location: Kakamega-Bungoma Road, Kakamega County
• Business sector: food
• Revenue: Ksh 6.28 billion as per financial year ending December 2016
• CEO: Nashon Aseka
• Competitors: South Nyanza Sugar Company, Nzoia Sugar Factory^, Muhoroni Sugar Company Chemelil Sugar Factory
• Mumias sugar official website: http://www.mumias-sugar.com/
• Head Office:  Mumias Sugar Company, Kakamega-Bungoma Road, Kakamega County

  P. O Box Private Bag, Mumias, Kenya

• Telephone : +254 711 094 000 / +254 734 600 334/5
• Email: msc@mumias-sugar.com
• Website: www.mumias-sugar.com
• Common company tags: Natural Kenyan Sweetness

   

SWOT analysis of Mumias sugar

The following is the SWOT analysis of Mumias sugar

Strengths

• Consumer loyalty
• Contribution to communities in terms of resources and talent
• Responsible advertising and marketing

Weaknesses

• No revenue gains
• High tax
• Work inefficiencies
• High debt

Opportunities

• Rise in demand
• New markets
• Innovations
• New products

Threats

• Competition
• Increase in tariff rates
• Volatile revenue
• Volatile costs
• Change in taste

PESTLE analysis of Mumias sugar

The following is the PESTLE analysis of Mumias sugar

Political

• Political uncertainty in the country
• Political interference

Economical

• Overdependence on supply chain

Social

• Change in consumer lifestyle

Technological

Investment in new technologies

Legal

• increased regulatory demands

Environmental

• waste management

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