SWOT and PESTLE analysis of Kenya Airways Limited

Kenya Airways Ltd is an aviation company in Kenya that provides international, regional and domestic cargo and passenger carriage in over 60 destination across the globe. The Kenyan government is the largest shareholder of the company followed by KLM Royal Dutch Airlines and private shareholders.

 

Summary of Kenya Airways

 

• Company name: Kenya Airways
•  Location: Airport North Road, Embakasi
• Business sector: Airlines
• Revenue: KES116.16B as per financial year ending December 2016
• CEO: Sebastian Mikosz
• Competitors: emirates, Ethiopian airlines, Qatar airways
• Kenya Airways official website: https://www.kenya-airways.com/ke/
• Kenya Airways official Facebook page: https://www.facebook.com/PrideofAfrica/
• Kenya Airways official twitter handle: https://twitter.com/KenyaAirways
• Kenya Airways official contacts: Tel: +254 (0) 20 3274747  or  Safaricom: +254 0711 02 4747 or Airtel: +254 0734 10 4747
• Email: reservations@kenya-airways.com
• Flying Blue: flyingblue.ke@kenya-airways.com
• Customer relations: customer.relations@kenya-airways.com
• Common company tags: The Pride of Africa, Jambo Jet, check in, flight booking, flight status, financila year profit,

 

SWOT analysis of Kenya Airways

The following is the SWOT analysis of Kenya Airways

Strengths

• Support from the Kenyan government
• Experienced management
• Strategic headquarters location
• Good regional presence

Weaknesses

• Over reliance on international customers
• Government interference
• Labor disputes

Opportunities

• Latest technology implementation
• New air routes
• Trade amongst African nations leading to more flights
• Increasing disposable income amongst Africans

Threats

• Competition
• High fuel costs
• Development of other means of transport

PESTLE analysis of Kenya Airways

The following is the PESTLE analysis of Kenya Airways

Political

• Political uncertainty in the country
• Terrorism
• Travel bans

Economical

• Slow economic growth of Kenyan economy

Social

• Marketing deals with worldwide institutions to reach out to customers

Legal

• Strict and increased regulatory demands

Environmental

• Environmental sustainability

• waste management

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